I bought some of these Fruit Breezers throat drops yesterday, after hearing some sort of siren call from their TV commercial. Maybe it's the graphics on the bag -- who doesn't have good associations with fresh fruit resting on a bed of ice? Anyway, I'm here to tell you these things are the Altoids of the cough drop universe -- they are tasty and fruit flavored, and they don't contain menthol (i.e. the tingly-burning mint extract that makes things taste "medicated"), yet they cause this bizarre cool sensation in the mouth...I can't figure it out! Active ingredient? "Pectin: oral demulcent." Hmmm, that sounds mighty vague. Pectin, as it turns out, has a complex molecular structure that helps things, like fruit jam, gel. But does it make your mouth feel cool? Something tells me that's a trade secret. Tune in next time for another installment of Inconclusive Product Research Lady! :P