Who needs book reviewers, anyway? -- a juicy insider's view from a former Amazon.com editor, on the utility of Reader Reviews and the necessity of criticism. I have a conflicted relationship with Amazon myself -- I've been ordering books and more from them since the days of their original logo, usually so frequently that I get a Christmas freebie from them...yet I have lingering indie-bookstore-sellout guilt. So what more titillating tidbit can there be but this: "Amazon's gleaming, high-tech chassis sat atop a Dickensian-era infrastructure." Speak on!