Google is going public their way, baby! -- So the speculation is over, and the hottest web-based company ever is going to sell some shares...but they're not buying into that whole Wall Street scene, man. Not only are they auctioning the stock through a little-used method to be more fair (!), they refuse to live by the quarterly earnings report, and will not spend less on their employees. Here's an analysis of the IPO filings by John Battelle -- basically they're not doing it for the money, which must really burn the butter of those rapacious investment banker types. Ha! That just makes me love Google more.

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