"Brands have run out of juice" -- according to advertising uber-agency Saatchi & Saatchi, trademarks no longer have the power to inspire "loyalty beyond reason." That's why we need Lovemarks. That's right, you heard me, LOVEMARKS. You nominate the brands that "mean the most to you," for, uh, no particular reward -- although surely Saatchi is using this site as a giant focus group. A look at the most popular Lovemarks so far is predictably dispiriting, though oddly dominated by the Antipodes. Maybe it's just the Americans' choices that seem lame to me...nope, we're all advert-addled after all. Yeesh.

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