"Your left hand says 'We.' Your right hand says 'Me.'" -- What a bunch of bullshit: a new ad campaign targets those women with a few thousand dollars to spend on blood-soaked chunks of carbon, exhorting them to add another bauble to the newly mandatory suite of diamonds (solitaire necklace, stud earrings, three-stone engagement ring, etc etc etc). Here's a smart editorial from Alternet that zaps the bottomless greed of DeBeers and its powerful sway over American women.