Now this is what I call leveraging your personal brand -- NYC mayor (and Medford, MA native) Michael Bloomberg has bought scores of internet domain names relating to himself, from ihatebloomberg.com to bloomberg2005.com, that being his reelection year. Here's the Gothamist post on same. I used to work for a big business and hi-tech publisher doing just this -- registering every possible web domain we could think of in every country and extension, including misspelled versions and "I hate ____.com" versions too. I guess the Mayor is doing his bit to boost the Network Solutions stock profile...