11.04.2003

America's youth are fatter and more hyper than ever, but at least they're getting their vitamin D! Yes, the medicating of America continues: Caffeinated milk has arrived, thanks to Minnesota-based Schroeder Milk Co.
"We're giving teens the caffeine they want but also vitamins, calcium and protein," says Jill Schroeder, brand manager, in a fit of rationalization. I'm sure Jill has no trouble sleeping at night, but her customers will, as long as they're tweaked out on her company's products. No word on how this will affect the sales of decaf milk.
Your ever vigilant coffee addict, N.W.

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